HER STORY
Herstory, a luxury jewellery designer brand, was founded in 2013 and inspired by an American Feminist Perspective “Herstory” which first appeared in 1960s, emphasizing the role of women. The word "her story" was invented because certain people with feminist predilections thought the word “history” mean, literally, "his" "story", as if to mean the story belongs to him, male possessive pronoun. The jewelry is designed with a constant concern for quality and creativity, to represent the modern women, with the most precious materials such as gold and diamonds. Her Story reveals modern jewelry collections, which offers a casual elegance in a masculine-feminine style, while reconciling modern comfort and traditional luxury.
