SETHI COUTURE

Designing sisters Pratima and Prerna Sethi were raised by parents who are purveyors of rare and unusual diamonds, and so their childhood included an education in the world’s most exquisite stones, antique cuts, and rare natural color diamonds. Sethi Couture jewelry intricately blends vintage details with modern, elegant designs for the woman who appreciates the little things to elevate her every day. Each piece is thoughtfully created to showcase the natural beauty of diamonds, defined by unexpected diamond cuts, details and design that reflects their signature style. Inspired by nature and the subtle sophistication from Pratima and Prerna’s California home base, as well as the splendor of their Indian heritage, their designs draw on both cultures. Whether it is being drawn to the California fauna or the details of Indian architecture, each piece has a juxtaposition of contemporary and classic. Sethi Couture designs embody a simple philosophy: Elevate the Everyday. From the signature diamond stacking bands to the feminine silhouettes of vintage inspired collections, each piece celebrates a woman’s personal journey to be cherished every day.