SAMSARES

Established in Switzerland in 2023 by Kristina Jeanneret, Samsares is a modern fine jewelry brand, defined by distinctive designs that embody the youthful, liberated spirit. Blending delicacy with boldness, quirky playfulness with sophistication, and the luxurious appeal of precious gemstones with everyday style, Samsares invites you to embrace freedom of self-expression and explore all the different facets of your personality. When the founder of the brand Kristina Jeanneret was a little girl, she created a fantasy for her to play—a magic world where nothing was impossible. There she could fly like a bird, dive like a mermaid, and walk on the clouds—this was her universe of unlimited freedom and joy. To get into this fascinating world, Kristina invented a password: “Samsares”. She liked the way it sounded—mysterious and exciting—like the word from an ancient language, inviting one to take the risk and enter the unknown. Over time, this password became her symbol of confidence and a trigger that still brings back the feeling of freedom, lightness, and ease from her childhood game. Kristina’s vision was to create jewelry imbued with the same youthful, liberated energy that conveys the joy of embracing your authentic self. This intention comes to life through a unique palette of personal experiences and inspirations that explore symbolism, archetypes, and the fascinating universe of precious gemstones. Twisting the traditional fine jewelry art with an audacious take, Samsares’ jewelry embodies a more relaxed, liberated, and fun approach to luxury.